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Where Wild Meets The Web

Revolutionizing the outdoor experience, driven by outdoor enthusiasts like you.

Our Story

Born from a passion for adventure and a respect for the outdoors, Ridgerunner is more than just a marketplace; it’s a community.

Founded by a team of outdoor enthusiasts and entrepreneurial spirits, Adam Gifford, Dale Browning, and Chris Redman, Ridgerunner was created to solve a critical gap in the outdoor industry.

In a world where outdoor enthusiasts and niche sellers lacked a unified platform for quality gear and authentic engagement, Ridgerunner emerged as the bridge, connecting over 103 million outdoor lovers with over 1 million plus  sellers.

Our Mission

To revolutionize the outdoor experience, seamlessly connecting enthusiasts and creators through our comprehensive social and community commerce platform. We are dedicated to fostering a vibrant community where passion for the outdoors is matched with innovative quality gear and authentic engagement.

Our Vision

To become the go-to digital sanctuary for the outdoor community. Integrating cutting-edge technology, sustainability, and community-driven content, we aim to empower and inspire a global network of outdoor lovers to explore the world with confidence and responsibility.

Our Values

Community Empowerment Community Empowerment

We believe in cultivating a supportive environment for all outdoor enthusiasts to connect, share, and grow.

Innovation and Quality Innovation and Quality

Our commitment lies in excellence and innovation, enhancing outdoor experiences for our community.

Adventure and Exploration Adventure and Exploration

We encourage the discovery of new experiences, emphasizing safety and preparedness.

Education and Inspiration Education and Inspiration

As a resource for learning and inspiration, we empower users with knowledge and confidence for their adventures.

Transparency and Trust Transparency and Trust

Operating with integrity, we build trust within our community through clear communication and actions.

Universal Access Universal Access

The outdoors is for everyone and we’re here to help you find your way.

Our Values

Community Empowerment Community Empowerment

We believe in cultivating a supportive environment for all outdoor enthusiasts to connect, share, and grow.

Innovation and Quality Innovation and Quality

Our commitment lies in excellence and innovation, enhancing outdoor experiences for our community.

Adventure and Exploration Adventure and Exploration

We encourage the discovery of new experiences, emphasizing safety and preparedness.

Education and Inspiration Education and Inspiration

As a resource for learning and inspiration, we empower users with knowledge and confidence for their adventures.

Transparency and Trust Transparency and Trust

Operating with integrity, we build trust within our community through clear communication and actions.

Universal Access Universal Access

The outdoors is for everyone and we’re here to help you find your way.

The Team

Co-founder & CEO

Adam Gifford

Co-founder & CEO

Visionary leader with a passion for the outdoors and a deep commitment to innovation.

Co-founder & COFO

Dale Browning

Co-founder & COFO

Financial wizard with an eye for sustainable growth and operational excellence.

Co-founder & Executive Director

Chris Redman

Co-founder & Executive Director

Redman delivers strategic leadership to align enthusiasts and partners within the Ridgerunner ecosystem.

Chief Technology Officer

Jordan Shields

Chief Technology Officer

Jordan is a technology architect who spearheads innovation, designs and implements scalable systems, and strategically aligns Ridgerunner’s technology roadmap with business objectives to accelerate sustainable growth.

Chief Marketing Officer

Dena Vick

Chief Marketing Officer

Dena is a respected leader and a seasoned marketing executive with deep roots in the outdoor industry. Renowned for driving growth as a senior media buyer, strategic social media architect, and trusted lead for major national and global outdoor brands.

Chief A.I. Officer

Tim Burton

Chief A.I. Officer

Tim is a visionary technologist who drives innovation, architects scalable solutions, and aligns Ridgerunner’s technology strategy with business goals to accelerate growth.

Bridging The Gap

We uniquely bridge the gap between outdoor enthusiasts and creators by offering a curated, socially-driven commerce platform dedicated to quality, sustainability, and community.

Our platform enhances outdoor experiences through AI-driven personalized recommendations, immersive lifestyle content, and seamless integration with leading e-commerce platforms, empowering users to discover, connect, and gear up for their next adventure.

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