Products
Everything you need.
Nothing you don't.
Build your brand, sell everywhere outdoor buyers look, run it from one dashboard and get paid. One platform, built for the outdoors.
- Website Studio Pro
- Domains
- Ridgerunner AI
- Ridgerunner Rewards
- Promo Codes
- Ridgerunner Marketplace
- Your own website
- AI chats
- B2B Portal
- Social selling
- 3rd Party Marketplaces
- Orders
- Inventory
- Shipping & Fulfillment
- Staff accounts
- Marketing
- Demand Engine
- Demand Engine+
- Payments
- Sales tax done for you
- Payouts
- In-person POS
01 — Build your business
Build a brand people remember. Your site, your address, and an AI that does the busywork.
Website Studio
Website Studio is a drag-and-drop builder for a storefront carrying your own branding, no code required. Pick from 100+ templates built for outdoor brands, drop in your product catalog, and publish it live on Ridgerunner. Ridgerunner AI can generate a first draft of your site and rewrite any block on request, so you start editing instead of staring at a blank page.
- Drag-and-drop page builder, no code required
- 100+ templates built for outdoor brands
- AI-generated first draft, plus AI rewrite on any block
- Publish a live site with your own branding
Domains
Connect a domain you already own, or register a new one straight from Ridgerunner, and point your storefront at it in a few clicks. DNS, SSL, and renewals are handled for you so your brand shows up at your own address instead of a shared subdomain.
- Bring your own domain or register a new one
- Automatic SSL and renewal handling
- One dashboard for every domain you run
Ridgerunner AI
Ridgerunner AI helps you write product descriptions, draft answers to customer questions, and keep your catalog organized, all from inside your seller dashboard. Every plan includes a monthly Ridgerunner AI credit allowance that scales with your tier, so the help grows with your business.
- AI-assisted product descriptions and listing cleanup
- Draft customer-question responses from your dashboard
- Credit allowance scales with your plan, from 200 Ridgerunner AI credits/mo up to 350 Ridgerunner AI credits/mo
Connect your Klaviyo account from the Marketing tab of your vendor dashboard and sync your Ridgerunner customer segments straight into a Klaviyo list, so the buyers you win on Ridgerunner land in the email program you already run.
- Connect Klaviyo from your vendor dashboard
- Sync any customer segment to a Klaviyo list
- Your email program, fed by your Ridgerunner customers
Ridgerunner Rewards
Ridgerunner Rewards your customers on eligible purchases. We cover the points so you keep your full margin and still delight repeat buyers.
- Ridgerunner funds the Rewards discount
- You keep your full margin
- Customers earn and redeem on Ridgerunner
Promo Codes
Create percentage or fixed-amount discounts from your vendor dashboard, give them a code, and control exactly where and when they apply. Every discount tracks its own performance, so you know which offers actually move product.
- Percentage or fixed-amount discounts, with an optional promo code
- Limit a discount to specific products, cap its uses, and set its window
- Performance tracked per discount
02 — Sell anywhere
Sell everywhere outdoor buyers look. One catalog. Every channel. Zero double entry.
Ridgerunner Marketplace
List your products on the Ridgerunner Marketplace, where outdoor buyers are already shopping. Every listing you publish there also powers your storefront and AI chat sales, so you manage inventory once and it shows up everywhere you sell.
- One catalog powers the Marketplace, your storefront, and AI chats
- Buyers browsing the outdoor category see your listings alongside the rest of the marketplace
- Self-serve listing — create, price, and publish products yourself, no waiting on an import
- 0% commission on self selling
Your own website
Sell directly from a storefront that's entirely yours — your branding, your design, your products — while sharing the same product catalog, orders, and inventory as the rest of Ridgerunner. The builder, the 100+ templates, and AI drafting are live today; shoppers who click through complete their purchase on Ridgerunner.
- Same catalog and inventory as your Marketplace listings
- Your own branding and design
- Built with Website Studio's drag-and-drop builder
AI chats
Shoppers are starting to ask AI assistants where to buy gear. Ridgerunner makes your catalog visible to AI chat shopping surfaces, so a listing you publish once can turn up in an AI-assisted shopping conversation, not just a search results page.
- Your catalog is available to AI chat shopping surfaces
- No separate listing work — it's the same catalog as the Marketplace
- Included on every plan
B2B Portal
Wholesale buyers get their own portal to browse a catalog you set up just for them, see the per-customer pricing you negotiated, and place bulk orders through a purchase-order workflow — a separate front door into the same inventory you already manage, with no cart or consumer checkout in the way. Included from the Grow plan.
- Dedicated portal for wholesale buyers, with per-customer catalogs and pricing
- Buyers submit bulk orders through a purchase-order workflow, not your consumer checkout
- Shares inventory with your Marketplace and storefront listings
- Included from the Grow plan
3rd Party Marketplaces
Push your catalog out to other marketplaces from one place, with stock kept in sync so a sale anywhere is reflected everywhere. We're building it now.
- One catalog, more places to sell
- Managed from your vendor dashboard
- Amazon
- Target
- Walmart
- eBay
03 — Run your business
Run the whole operation from one seat. Orders, inventory, shipping, marketing and demand.
Orders
Every order, from every channel you sell on, lands in one queue. Track status and handle cancellations and refunds from a single dashboard instead of switching between systems for the Marketplace, your website, and AI chats.
- Unified order queue across every sales channel
- Cancellations and refunds handled in one place
- Status updates sync back to buyers automatically
Inventory
Set stock levels once from your vendor dashboard and Ridgerunner keeps them in sync everywhere you sell, so you never oversell a listing that's live in more than one place. Catalog size scales with your plan.
- Up to 50 SKUs on Starter, scaling to 3000 on Scale
- Stock levels sync across the Marketplace, your storefront, and AI chats
- Low-stock and out-of-stock handling built in
Shipping & Fulfillment
Buy discounted shipping labels straight from your dashboard, or hand fulfillment off entirely through the Fulfillment add-on, with tracking numbers syncing back to the order automatically.
- Discounted shipping labels, no separate carrier account needed
- Optional Fulfillment add-on: send us inventory, we pick, pack, and ship
- Tracking syncs back to orders and buyers automatically
Staff accounts
Bring your team into the dashboard without sharing one login. Add staff accounts as you grow, from a single owner account on Starter up to 20 staff accounts on Scale.
- Up to 20 staff accounts on the Scale plan
- Each teammate gets their own login
- Role-based access to orders, inventory, and payouts
Marketing
Your vendor dashboard's Marketing tab puts your promotions and your marketing connections in one place: build and run discounts, connect Klaviyo, and add your Meta Pixel, Google Analytics 4 and TikTok Pixel so your storefront traffic feeds the tools you already use.
- Discounts and promo codes, with per-discount performance
- Klaviyo connection and customer-segment sync
- Meta Pixel, Google Analytics 4 and TikTok Pixel
Demand Engine
Turn products into sales. You set the margin. Ridgerunner generates the demand. Choose a demand margin from 15%; higher margins may unlock additional demand channels. Commission applies only to attributable Ridgerunner-generated sales, never your organic sales.
- Demand margin from 15%, set by you
- Higher margins may unlock additional demand channels
- Commission only on attributable Ridgerunner-generated sales
- Your products are eligible for affiliate marketing campaigns and influencer campaigns
- Let other people sell your products
Demand Engine+
Managed growth. Managed campaigns, AI campaign optimization, creative, affiliates, retargeting, email and SMS, audiences, merchandising, marketplace promotion and reporting, with dedicated growth management. Subject to approval.
- Managed campaigns with AI optimization
- Creative, affiliates, retargeting, email and SMS
- Dedicated growth management, subject to approval
04 — Get paid
Get paid. Skip the paperwork. Payments, payouts and sales tax, handled.
Payments
Card payments are processed and settled without you needing a separate payment gateway. Rates improve as you grow: card rates start from 2.9% + 30¢ on Starter and drop to 2.7% + 30¢ on Scale.
- Card rates from 2.7% + 30¢ on the Scale plan
- No separate payment gateway to set up
- Rates improve automatically as you move up a plan
Sales tax done for you
Ridgerunner calculates, collects, and files sales tax on your orders across the jurisdictions where you owe it, so you're not tracking rate changes or filing deadlines yourself. It's included on every plan.
- Sales tax calculated and collected at checkout automatically
- Filed on your behalf across the jurisdictions where you sell
- Included on every plan, no separate tax service to configure
Payouts
Money from your sales moves from checkout to your bank account without you reconciling it by hand. Payouts follow your orders and refunds, with pending and completed payouts visible from your dashboard.
- Payouts to your bank account, no manual reconciliation
- Pending and completed payouts visible from your dashboard
- Follows the same schedule across every sales channel
In-person POS
Take payments in person at shows, expos and events with a countertop terminal, a portable card reader, or tap to pay right on your phone. Every in-person sale is completely synced with your online store's inventory. We're building it now.
- Countertop terminals and portable card readers
- Mobile tap to pay on your phone
- Completely synced with your online store's inventory
Numbers that work in your favor.
- Commission on your own sales
- 0%
- 0% commission plans available
- Start for free
- Free
- Get started today.
- Ridgerunner Native
- Starting at
- $35/mo
- Build on Ridgerunner
- Ridgerunner Sync
- Starting at
- $25/mo
- Keep your existing store
Three ways to start
Connect the store you have. Migrate the one that's holding you back. Or build it all here.
Ridgerunner Sync
Keep your existing store.
Connect your current commerce platform to Ridgerunner.
Starting at $25/mo
Connect My StoreRidgerunner Migrate
Bring your existing website to Ridgerunner.
We migrate legacy or unsupported commerce sites onto Ridgerunner-managed infrastructure.
One time Migration Starting at $399 + Ridgerunner plan required
Start Migration RequestRidgerunner Native
Run your entire business on Ridgerunner.
Start building your storefront and commerce operations directly on Ridgerunner.
Starting at $35/mo
Build on Ridgerunner
Built to Take You Further.
Get started for free. No credit card required. 0% commission plans available.
Social Platforms
Sell your catalog on the social platforms where outdoor buyers spend their time, managed from the same catalog and inventory as the rest of Ridgerunner. We're building it now.