Why Ridgerunner
We don't go quietly.
Neither should you.
The old way of selling outdoor gear is fading out. Ridgerunner is where brands that refuse to fade with it come to fight back, from the one-person workshop to the name on every tailgate.
Two ways to sell outdoor gear. Only one of them is built for what comes next.
The old way
- Fight for shelf space you'll never own
- A retailer stands between you and your customer
- Wait on buyer meetings and purchase orders
- Margins set by someone else's markdowns
- Payments, tax and shipping duct-taped together
- Buyers only see what fits the shelf
The Ridgerunner way
- The AI-powered marketplace built for today's outdoor buyers, open to you from day one
- Your own storefront, your own brand, your own customers
- List and publish your products yourself, on your schedule
- Agentic commerce built specifically for the outdoors
- Payments, sales tax and shipping handled for you
- Buyers see the whole outdoors, and your brand in it
Small maker or national name. Same fight.
What you get the day you join.
01
Customers, built in.
List on Ridgerunner and you're in front of outdoor buyers from day one, in a category tree they actually browse: fishing, hunting, camping, clothing, footwear. No everything-store noise burying your gear.
- Category-based discovery, not an everything-store index
- Featured positioning available on Grow and Scale
- Demand Engine on every plan: you set the margin, we generate the demand
02
We carry the heavy pack.
Payments are built in, so there's no merchant account to stand up. Sales tax is collected and filed across every state you sell into. Shipping runs at discounted carrier rates from your dashboard. You get back to building gear.
- Built-in payments and payouts
- Sales tax collected and filed for you
- Labels, tracking and returns in one place
03
Your store. Your brand. Nobody else's.
Website Studio is a drag-and-drop builder with 100+ templates made for outdoor brands. Your layout, your story, your customers, on the same catalog, orders and inventory you already manage.
- No code required
- AI-generated first draft, rewrite any block
- Published live under your own branding
04
Outdoor to the bone.
Not a general marketplace with an outdoor filter bolted on. The category tree, search and buyer base are built around the outdoors, including support for regulated products on eligible plans.
- Outdoor-only categories and search
- Regulated SKUs supported on eligible plans
- A team that knows the industry
One dashboard. The whole operation.
Storefront, orders, analytics and Ridgerunner AI, on one catalog.
From the workbench to the whole outdoors.
- 01Connect or buildSync your Shopify store, migrate a legacy site, or build on Ridgerunner with Ridgerunner Native's Website Studio.
- 02ListYour catalog lands on the marketplace and your storefront at once. Ridgerunner AI drafts listings, tags and images.
- 03SellMarketplace orders and your own orders flow into one console. Payments, tax and shipping are handled.
You ask. We answer.
- No. Every plan includes a branded storefront built in Website Studio, and your products are listed on the Ridgerunner marketplace from day one. If you already have a store, Ridgerunner Sync connects it instead.
- Create your account for free and start setting up your store. Your card isn't charged until you pick a plan. And you can cancel at any time.
- Sales you generate yourself carry 0% commission on every plan; you pay the flat plan price plus card processing at the rate shown on the pricing page. Demand Engine sales carry the margin you choose, and only on sales it generated. Demand Engine can be turned on or off.
- Yes. Print labels at discounted carrier rates from the dashboard, or set your own shipping rules and use the carriers you already have accounts with.
- Yes. Ridgerunner Sync keeps a Shopify catalog in sync automatically, and bulk upload tools cover CSV catalogs from other platforms. Ridgerunner Migrate is a full-service option for legacy sites.
- Yes, on eligible plans. Category-specific handling for regulated SKUs is built in rather than bolted on. An FFL license may be required.
The manifesto
- The old way of selling outdoor gear is dying.
- Shelf space goes to whoever can pay the most for it.
- Shoppers only see what a big box decides to stock.
- Great gear from great brands never gets found.
- We refuse to go quietly into the night.
- Ridgerunner puts the power back in the hands of the brands that make the gear - connecting them to the people who live for it all around the world.
Built to Take You Further.
Your gear deserves to be known. Get started for free. No credit card required.